The modern family crest, made by hand
Colleen Finn is obsessed with people’s stories.
How couples meet. The path that leads to the altar. Their trips, their falls and the joy that happens when you least expect it and need it most.
She is a storyteller, working with families to suss out their lore, their very own legacy.
Colleen Finn is not a writer though. She is a talented artist and illustrator, with more than 20 years experience in design, typography and art fueling her new company, Love Lettering.
She designs and hand-lettered posters as tributes to families, memorials to loved ones, celebrations of marriage and retirement send-offs.
Each project begins with a survey completed by her client. As a group (family, friends, parents) they fill in important dates, favorite songs, inside jokes, vacation destinations and these 50 or so poignant memories inspire her designs. “My bespoke typography and custom illustrations become tangible reminders of all things that my clients find most dear to their hearts,” Colleen said. She has created these modern family crests for family reunions, anniversaries, birthdays, weddings, retirement and memorial services.
“For us, the survey that we were given was the best part of the processes. As a family we laughed, cried and reminisced about wonderful memories. To this day we continue to look at our Love Lettering with a grateful heart,” said one client from New Jersey. Colleen works with groups near and far and the final work of art, hand-lettered on canvas usually measures 20 inches x 30 inches. Smaller works and other applications are available.
Colleen studied illustration at the Creative Circus, the two-year Atlanta portfolio school for designers, copywriters, photographers and art directors who go on to work in top advertising and design agencies. She earned her Master of Fine Arts from SCAD and was teaching at the Creative Circus until recently. “I’m on a sabbatical from academia for a while to concentrate on Love Lettering. I think the timing is right,” she said.
Colleen credits a trend as consumers are embracing products made by hand. “We saw this same trend in the late 1800s as the industrial age mechanized everything. In the early 1900s, the arts and crafts movement settled us back into beautiful design and an appreciation for fine craftsmanship.” She is all about leaving technology behind, embracing the texture of the paper, the density of color applied by hand and the love that she pours into each and every love letter.